Affiliate Marketing wikipedia

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. 

The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. 

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. 

Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. 

However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Types of Marketing: Traditional & Internet

Understanding the Pros and Cons of Traditional and Internet Marketing By Mindy Lilyquist

Marketing is essentially anything you do to promote and grow your business, including advertising, publicity, sales, merchandising and distribution. In this day and age, you basically have two categories in which to spend your marketing dollars -- through traditional marketing and Internet marketing.

There is an ongoing battle between these types of marketing. Which is better? Which offers greater benefit and value? The truth is, both methods can be useful. However, the key to making the right allocation of marketing funds is properly understanding your target market and the pros and cons of each type of marketing.

TRADITIONAL MARKETING:

Traditional marketing utilizes strategies like direct sales, TV, radio, mail, print advertising (like magazines, coupon books, billboards..etc.) and printed promotional materials like catalogs or brochures (often referred to as collateral).

Pros of Traditional Marketing:

• Traditional methods may be the only means of reaching your particular group of consumers. For instance, if you are interested in targeting retiring CEOs, much of this demographic isn’t utilizing the internet or social media channels.
• Person-to-person selling is considered by many a strategy of traditional marketing. There is definitely a time and place when this type of direct selling is the most effective way to market a product or service.
• Tangibility. Traditional marketing offers hard copy material. There is something to be said about handing a consumer some tangible printed material they can flip through at their leisure.

Cons of Traditional Marketing:

• Expensive & Cost Prohibitive: Purchasing advertising for TV, radio or print can be very costly prohibitive to most small businesses. Printing hard copy brochures, business cards and mailers is expensive.
• Difficult To Track Results: Traditional marketing is a lot like throwing things against the wall and hoping they stick. It is tough to track real quantitative results.
• Usually Requires Outside Help: Printing materials, buying media and creating radio advertisements all require hiring outside help, which adds to costs.
• Forced: Traditional marketing is usually forced upon the consumer, they don't necessarily ask for it.

INTERNET MARKETING:

Internet (or online) marketing is the process of marketing a product or service using the Internet. This can be both for those whose business is derived solely from the Internet (i.e. mommy blogger) and for those who have an actual brick and mortar business but choose to advertise via the Web.

Internet marketing utilizes strategies like websitecreation, search engine optimization (SEO), banner ads, social media, pay-per-click advertising and email marketing.

Pros of Internet Marketing:

• Results are much more measurable
• Decisions can be made using both real data and qualitative results
• The ability to drill down into your demographics to accurately reach your target market
• Social media, which is essentially word-of-mouth marketing. Social media allows you to directly communicate with groups or even individual consumers.
• Inexpensive
• Data and results are available immediately
• Accessible to any size business
• Possibility to accomplish some of the Internet marketing on your own
• The ability to build direct relationships with your customers via social media and communities.
• The ability to make marketing message changes on the fly.

Cons of Internet Marketing:

• A reliance on customers being highly interactive on the internet.
• Can be highly demanding on your time. Continuous content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained.
• The ability to mismanage or be inconsistent in your brand identity in forums, blogs, social media etc.

Which Type of Marketing Is Best?

Before the development of the Internet, marketing a product or a service was pretty cut and dry – tv, radio, mail and direct sales. Now that the age of Internet has swooped in, the majority of consumers expect a customized marketing message with value. So which is it? Is Internet marketing better than traditional marketing or vice versa?

The key is to strike a balance between the two methods. Because of the affordability and effectiveness of Internet marketing, experts have suggested applying the 80/20 Rule to your marketing mix. Invest 80% of your marketing time and dollars into Internet marketing and 20% into traditional marketing.

In the end, the decision is up to you. Incorporating market research into your marketing plan will help you determine how your target market will best be reached.

contributed by 

http://homebusiness.about.com/od/marketingadvertising/a/Types-Of-Marketing-Traditional-And-Internet.htm

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Due to the recent increased fuel prices , we see many products prices are being increased too and many of us have to cut down travelling by own vehicle to cope with this increase by using public transport and etc. 

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How To Generate Additional Income

WHO can Qualify ? 
> A person who is interested to make extra income Online without any RISK .
> An individual or company who wants to market products online. click here 
> A person who make online purchases regularly. click 4 info>>shop @ ur own mall. 
> A person who generally work online or have access to internet during work.
> Are willing to committ and has strong will to Success in an Online Business within 6 months time.
> Able to provide minimum investment on time and money to generate Business. 

WHEN can you Join ?
> When you are 18 years old and above.
> Whenever has access to internet connection, so long you have a desktop computer , laptop , tablet or smart phone 

WHERE ?
> SFI Affiliate Marketing  Business.
> what is affiliate marketing?? <<click 4 info
> how to start an affiliate marketing business ?? >>click 4 info

WHY HERE ? <<click 4 direcT info
> Now in their 16th successful years

> Bronze Member of Better Business Bureau.
> Online starter pack provided for FREE and its worth more than 250 dollars.
> World class 24/7 support and on going training.
> They're in over 190 countries worldwide. 
> You can do everything from home on my computer , laptop , tablet or smart phone.
> They're growing rapidly and there's lots of opportunity and money to be made.
> This is World Wide Business and has 33-Currencies available for payment.
> Wages are paid in dollars thru Payoneer debit card on your name, which works on every ATM.

ADVANTAGES

You can start with Zero Investment and gradually with minimum Investment with very low Risk for this business.There's nothing to lose and everything to gain here, including more time with your family and more money in your wallet.
With over 100k of products and services from more than 160 countries around the world and affiliates of around 200k and growing everyday.
So many ways to earn This business is for people who have the will for for self advancement, building a team and invest time to advertise and it will eventually pay off. 

I have everything prepared, you only need to spare time for advertising and registering people. Believe me, you will earn money. But first you will need a little bit of effort to start, because you don't  get success or rich overnight neither is possible.

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How To Start A Business As Affiliate Marketing

How to start an Affiliate Marketing Business Edited by Alan Liew, Zack, Rob S, Travis Derouin and 54 others 

courteousy of http://www.wikihow.com/Start-an-Affiliate-Marketing-Business

There are a lot of companies and webmasters using affiliate programs to boost their online sales, and most are free to join. When you sign up for an affiliate program, an affiliate link with a unique affiliate ID will be assigned to you. The affiliate link is used for marketing the products of your merchant. When a visitor buys an item through your affiliate link, you earn affiliate commission. Starting an affiliate marketing business is a great way to make extra income.

1.Research affiliate programs. 

Find out which products are most popular and what is its conversion rate. Visit the seller's website to see whether their sales letters are enough to generate sales. A conversion rate of 5% is reasonably good. This means that for every 100 people landing on your merchant’s website, 5 visitors will place an order.

2. Join an affiliate program.

Choose a program that offers recurring commissions that compound each month as you refer more customers.

3. Promote an affiliate program through a website. 

You will have more options in sending potential buyers to your affiliate programs if you create a website to promote your affiliate programs. Visiting other professional websites of your niche is a good way to get some ideas on how to design your website.

4. Make your website content relevant. 

For example, if your affiliate sells e-books, you can write a review or make a YouTube video for each e-book with an affiliate link to the sales website.

5. Drive targeted traffic to your website. 

To earn affiliate commission you need to drive targeted traffic to your website. The more traffic your website gets, the more likely you’ll generate sales. There are several ways to drive targeted traffic to your site in short period of time:

• Pay-per-click (PPC) Advertising. You can get a lot of targeted traffic from PPC advertising programs. The two most popular and effective PPC advertising programs are Google Adwords and Yahoo Search Marketing. These programs allow you to bid for top rankings on the keywords of your choice. When someone enters a search term matches your keyword in the PPC search engine and press the search button, your contextual ad will appear on the sidebar of the search result page. If the visitor clicks through your ad to your website, you’ll be charged based on your bid amount. Also, PPC advertising programs will distribute your ads to websites of their content networks also.
• Article Marketing. Write an article related to your affiliate products with a link to your website in the article’s resource box and submit it to credible article directories. To get more and continuous targeted traffic, you need to write more articles, however make sure that the articles are quality. Try to publish a new article every week. Doing this for a year can drive truckloads of free traffic to your website.
• Post Messages on Forums. Post messages on community forums with a link to your site in the signature of each message. Make sure your forum profile includes your website link within the signature option. Spend a few hours navigating the pages of the forums. You can ask questions and post informative and helpful replies to other peoples’ questions or messages to build your status. The more people trust you, the more likely they will click your link.
• Post videos on youtube about the product. These video reviews are the quickest and the most effective way to build trust by showing the benefits of the product in real time. Since Google owns youtube your videos can even rank high in the google organic search.You can even provide a link under the video and you can encourage your visitors to purchase the product through your affiliate link.

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